In my research, I examined consumerism and its environmental impact, particularly the role of fast fashion in global landfills and how social media has transformed our pockets into shopping catalogues. This exploration led me to an illustration on the eoc.world website which mapped South Africa's trade statistics with hundreds of circles resembling bubbles.

I focused on bubbles as symbols of fleeting happiness and the illusion of joy from material possessions, highlighting the inevitable “pop” that follows. By using these visual metaphors, I aimed to expose the psychological tension between immediate gratification and long-term consequences in our consumption habits and their effects on our sense of self.